Projects

UTM tracking → Podio CRM lead attribution

Standardised UTM tracking across YouTube, PPC and the website, connected straight into Podio so every lead arrives tagged with its true source.

Industry
Marketing
Platforms
Podio · Google Analytics 4 · Google Ads
Result
100% of leads source-attributed

The challenge

Campaign tagging was inconsistent across channels, so the team couldn’t tell which ads produced leads and had to log leads by hand.

What we built

  • An audit of the existing tracking setup
  • One naming convention for source, medium, campaign, content and term
  • Rebuilt tagging on all live campaigns and GA4 reporting
  • Automatic lead tagging in Podio and a live lead log

The result

100% of leads source-attributed, zero manual logging and real-time visibility — rated 5 stars by the client.

More projects

Other work we have delivered

E-commerce & subscriptions

Zoho + Stripe + WooCommerce subscription & billing sync

Zoho CRM · Zoho Books · Zoho Creator · Stripe API · Webhooks

A rebuilt integration that keeps the WooCommerce store, Stripe subscriptions and the Zoho back office perfectly in sync.

Zero timeouts and zero duplicate records

B2B sales

Zoho CRM Blueprints & sales pipeline automation

Zoho CRM · Zoho Flow · Zoho Analytics · Deluge

An end-to-end automated sales cycle with structured pipelines, lead scoring, instant routing and live dashboards.

40% faster lead conversion

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