The challenge
Campaign tagging was inconsistent across channels, so the team couldn’t tell which ads produced leads and had to log leads by hand.
What we built
- An audit of the existing tracking setup
- One naming convention for source, medium, campaign, content and term
- Rebuilt tagging on all live campaigns and GA4 reporting
- Automatic lead tagging in Podio and a live lead log
The result
100% of leads source-attributed, zero manual logging and real-time visibility — rated 5 stars by the client.
